# Work

I collaborate with companies, agencies and designers who want to grow through design. Three audiences, one method: start from the goal, move in small measurable steps, and keep the ego out of the room. 200+ projects since 2012. 1,500+ designers trained.

## For companies & startups

We work together to get business results by applying iterative design methods, so you stop burning months of budget building the wrong thing. We analyse your product and make it perform better through small but meaningful design interventions.

• - Strategic consulting: from defining the requirements to the success metrics
• - Design consulting, UX and UI: from research all the way to coordinating your team's resources
• - Conversion rate optimisation: data analysis and measurable action plans

## For agencies & design teams

Extra power for your design team, for as long as you need it, with the expertise of a designer with 14+ years of experience and a 360° range of skills.

• - Design as a service & Fractional Head of Design
• - Design operations optimisation
• - Design AI audit & implementation

## For designers & freelancers

Give your UX/UI career, and your freelance business, a push, with a mentorship path shaped around your goals. No bullshit, only the sessions you actually need to take your profession where you want it to go.

• - Design training on UX, UI, research, design methods, Figma, AI
• - Mentorship on personal branding, positioning, LinkedIn career
• - Mentorship for freelancers: client management, negotiation, pricing, running the business

## Selected projects I have worked on

• - RaiPlay & Digital -> redesign of the audio and video player experience
• - Finbooks -> design system for a crypto and traditional finance platform
• - Consulcesi -> platform flows and interface for more than 100,000 doctors
• - Fondazione Scuola dei Beni Artistici e Culturali -> redesign for 50,000+ yearly users
• - Regusto -> donation and booking platform for recovered goods
• - Yome -> web and app experience for wellness content
• - Albicchiere -> hybrid app for an IoT wine dispensing device
• - Fitprime -> app design and gamification system
• - Omnyacare -> medical webapp, UI kit and branding
• - TV Loft -> omnichannel design system for web and smart TV

See the full list of case studies here

## What people say

> Listening, precision, respect for challenging deadlines, and initiative calibrated to the context. A serious, motivated professional with real leadership. Elisabetta Piccinni, Innovation manager at Homnya > One of the most grounded and visionary professionals I have met. A rare ability to step back and see the bigger picture. Giuseppe Mamone, Co-founder at Donux > A professional like Alessio does not just help you reach your destination, he makes you appreciate the stops along the way. Emiliano Diamanti, Project manager at FSBAC > On point, competent, with extraordinary creativity. He turns complex concepts into clarity and inspiration. Ester Vigilante, Director of innovation at Ikigai > Meticulous. Enormous resilience, organisation, attention to detail and to the whole. Under his guidance the team has high satisfaction and the certainty of excellent quality. Simone Mariano, CEO at Runder Society > He combines Product Design, UX and UI with what developers actually need, making the handover from design to development practically painless. Mattia Del Franco, Founder and CTO at Exibe > One of the most competent designers and UX experts I have met, with an extraordinary ability to apply design thinking and UX strategy. Ioannis Paraskevopoulos, CTO at Ekore > A great professional who combines skill and empathy. I appreciated the consulting approach and his honesty in guiding us to the right solution. Claudia Casanova, Founder and CEO at Yome > He has the technical and managerial skills to carry the work through and hit the deadlines. His empathetic communication makes collaboration natural and constructive. Federico Pacilli, Founder and CEO at Finbooks > Extremely curious and equally humble. He looks not only at design but at business, and above all at the tangible value he can bring. Paul Romero, Senior Product and UX consultant > What sets him apart is how he manages communication and collaborates with every stakeholder involved. Maurizio Conventi, Founder and CTO at OLAB Studio > Rarely have I met UX/UI designers with Alessio's project culture, foresight and attention to detail. His presence was decisive. Irene Felicetti, Project manager at RaiPlay & Digital

## Questions I get asked

+ Why should I invest in design?

Design is not the coat of paint you add at the end. It is how you decide what to build, for whom, and in what order. Done early it saves you months spent building the wrong thing. Done late, it can only make something prettier while it still struggles to bring numbers.

+ What does design work cost?

It depends on the scope, not on the hours. We have a free call, I understand what you need, and you get a fixed quote with clear deliverables. No open-ended budgets, no surprises halfway through, no fancy jargon designed to make you understand less of what you are reading.

+ Are results guaranteed?

Nobody honest guarantees results. What I guarantee is a method: goals we set together, small iterative steps, and data-based tests every time a decision has to be made. If something is not working we talk about it and change it right away, not at the end.

+ How long does it take to design an app?

From a few weeks for a focused MVP to several months for a full product. The honest answer arrives after the first call, when I know what you are actually trying to achieve.

+ I already have a design team. Why would I call you?

Because a team that is too close to the work often stops being able to see it. I bring an outside view, a process that scales and the uncomfortable questions nobody inside is asking, plus 14+ years of expertise across several industries and more than 200 projects.

+ What exactly is design as a service?

I temporarily join your design team and do the work that is needed: research, UX, UI, prototyping, requirements, client management. You get capacity and seniority without a permanent hire, with all the advantages that brings.

+ How does a design operations audit work?

I observe how your team actually works, not how it says it works. Then I map the friction, the wasted effort, the missed opportunities, and also the good things worth building on. Finally I hand you a prioritised action plan with practical suggestions.

+ When should I bring in a Fractional Head of Design?

When the team is good but the process is not. When quality depends on who happens to pick up the task. When you are growing faster than your way of working, and you need structures and processes that stay resilient and scale with the team.

+ Why should I do a UX/UI mentorship?

Most designers do not lack talent, they lack direction. A mentor shortens the distance between where you are and where you want to be. Be warned though: I will not tell you what you want to hear, but what you need to hear. They are often two different things.

+ How long does a mentorship last, and what does it cost?

It depends on your goal. Some people need three sessions, some need six months. First we define the goal, then the path and the price. No subscriptions you forget to cancel.

## Let's talk

What are you trying to solve? Start here, it is free. Email -> info@alessiocardelli.com LinkedIn -> https://www.linkedin.com/in/alessiocardelli